St.Ives SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1802
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SWOT Analysis of St.Ives with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

St.Ives

Parent Company

Unilever

Category

Personal Care brands – Personal care

Sector

FMCG

Tagline/ Slogan

Fresh.Better.Naturally; Natural beauty requires nature

USP

100% Natural non Greasy Natural moisturizers

STP

Segment

Skin and facial care

Target Group

Middle and Affluent class

Positioning

Nature has the power to soothe, heal, awaken and energize

SWOT Analysis

Strengths

1. Company’s flagship brand for 53 years
2.Quality product for daily hair care to innovative styling products.
3.Revamped advertising Campaign
4.Alberto-culver’s financial stability
5. Products include skincare, body care lotions, creams etc

Weaknesses

1. Extremely tough competition as customer retention is difficult due to many choices
2. Limited market share due to competition

Opportunities

1.Untapped geographical regions specially emerging economies
2.Tie-ups with parlors, hotels etc

Threats

1. Intense Competition from international brands
2. High rate of brand switching

Competition

Competitors

1. Olay
2. Suave
3. Dove



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