Nature has the power to soothe, heal, awaken and energize
1. Company’s flagship brand for 53 years 2.Quality product for daily hair care to innovative styling products. 3.Revamped advertising Campaign 4.Alberto-culver’s financial stability 5. Products include skincare, body care lotions, creams etc
1. Extremely tough competition as customer retention is difficult due to many choices 2. Limited market share due to competition
1.Untapped geographical regions specially emerging economies 2.Tie-ups with parlors, hotels etc
1. Intense Competition from international brands 2. High rate of brand switching
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