VO5 SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2258
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SWOT Analysis of VO5 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VO5

Parent Company

Unilever

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

Break the mould; 5 essential vitamins is our secret

USP

Close to nature and popular brand

STP

Segment

Premium

Target Group

Middle and Affluent class

Positioning

Alberto VO5 is the number one styling brand in the United Kingdom

SWOT Analysis

Strengths

1. Company’s flagship brand and most popular
2.Quality product for daily hair care to innovative styling products.
3.Has products like shampoos, hairdressing, hair spray, etc
4. Excellent product quality and distribution

Weaknesses

1. Limited brand visibility as compared to some other brands
2. Lack of global geographic reach

Opportunities

1.Untapped geographical regions
2.Inclusive growth in the market
3. Tie-ups with parlor and saloons, hotel chains, resorts etc

Threats

1. Lots of domestic competitors

2. Better distribution network of some competitors

Competition

Competitors

1. Dove
2. Pantene
3. Set Wet



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