SWOT Analysis of VO5 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Hair care
Break the mould; 5 essential vitamins is our secret
Close to nature and popular brand
Middle and Affluent class
Alberto VO5 is the number one styling brand in the United Kingdom
1. Company’s flagship brand and most popular 2.Quality product for daily hair care to innovative styling products. 3.Has products like shampoos, hairdressing, hair spray, etc 4. Excellent product quality and distribution
1. Limited brand visibility as compared to some other brands 2. Lack of global geographic reach
1.Untapped geographical regions 2.Inclusive growth in the market 3. Tie-ups with parlor and saloons, hotel chains, resorts etc
1. Lots of domestic competitors
2. Better distribution network of some competitors
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