SWOT Analysis of Equal Sweetner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care Brands- Health
Food and Beverages
Free of sugar, great taste; In taste we trust
Calorie conscious and diabetics patient
Urban households looking to control sugar intake
World's leading low-calorie tabletop sweeteners
1.High Market growth and popularity 2.High Quality product 3.With the company global distribution, it is available in over 100 countries 4.Company's reputation and brand image helps in promoting 5. Good advertising and marketing 6. Available in various sachets, packages etc
1. Tough competition from other popular brands
2. Opportunity loss at stores as people often go for brand switching
1.Untapped geographical regions 2.Increasing health consciousness 3. Tie-ups with hotels. restaurants, health-care saloons etc
1.Better distribution network of existing competitors 2.New entrants in the same segment
Browse marketing analysis of more brands and companies similar to Equal Sweetner. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.