Equal Sweetner SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1869
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SWOT Analysis of Equal Sweetner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Equal Sweetner

Parent Company

Merisant Company

Category

Personal Care Brands- Health

Sector

Food and Beverages

Tagline/ Slogan

Free of sugar, great taste; In taste we trust

USP

Sugar substitute

STP

Segment

Calorie conscious and diabetics patient

Target Group

Urban households looking to control sugar intake

Positioning

World's leading low-calorie tabletop sweeteners

SWOT Analysis

Strengths

1.High Market growth and popularity
2.High Quality product
3.With the company global distribution, it is available in over 100 countries
4.Company's reputation and brand image helps in promoting
5. Good advertising and marketing
6. Available in various sachets, packages etc

Weaknesses

1. Tough competition from other popular brands

2. Opportunity loss at stores as people often go for brand switching

Opportunities

1.Untapped geographical regions
2.Increasing health consciousness
3. Tie-ups with hotels. restaurants, health-care saloons etc

Threats

1.Better distribution network of existing competitors
2.New entrants in the same segment

Competition

Competitors

1.Sugarfree
2.Splenda
3.Shugr



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