SWOT Analysis of Nurofen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care Brands- Health
Targeted relief from pain
Nerofen targets pain right on its source.
All age group
Nurofen is targeted to only act at the site of pain
1. Market leader in analgesics
2. RB has won product innovation award for Nurofen 2. Strong R&D team with constant product innovations 3. Emotionally attached ad campaign with Nuro as brand ambassador. 4. Wide range of variants available
5. It does not require any special storage conditions.
1. Allegations that Side effects if taken over a period of time has been reported 2. Limited presence in emerging and developing countries, which can be huge potential markets
1. Global Analgesics Market increase 2. More global presence and distribution 3.tie-up with medical stores, hospitals etc
1. Highly competitiveand heavily generalized market 2.Some people might avoid due to side effects
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