Nurofen SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2620
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SWOT Analysis of Nurofen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nurofen

Parent Company

Reckitt Benckiser

Category

Personal Care Brands- Health

Sector

FMCG

Tagline/ Slogan

Targeted relief from pain

USP

Nerofen targets pain right on its source.

STP

Segment

Pain Relief

Target Group

All age group

Positioning

Nurofen is targeted to only act at the site of pain

SWOT Analysis

Strengths

1. Market leader in analgesics

2. RB has won product innovation award for Nurofen
2. Strong R&D team with constant product innovations
3. Emotionally attached ad campaign with Nuro as brand ambassador.
4. Wide range of variants available

5. It does not require any special storage conditions.

Weaknesses

1. Allegations that Side effects if taken over a period of time has been reported
2. Limited presence in emerging and developing countries, which can be huge potential markets

Opportunities

1. Global Analgesics Market increase
2. More global presence and distribution
3.tie-up with medical stores, hospitals etc

Threats

1. Highly competitiveand heavily generalized market
2.Some people might avoid due to side effects

Competition

Competitors

1.Cuprofen

2. Ibuprofen

3.Solpadeine



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