SWOT Analysis of Gaviscon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care Brand- health
Burning? Take Gaviscon; Keeps acid down to where it belongs; What a feeling
It is used to help stabilize the stomach contents and reduce reflux and regurgitation, but is not an antacid.
Person suffering from heartburn
Non antacid & non- prescription medicine
1. Manufactured by established brand
2.RB has been ranked as one of the Most Innovative Companies in the World 3. One of most popular product of Reckitt Benckiser having good reach 4. Treats heartburn effectively in spite of not being antacid 5. Variants available for all age group 6. Good advertising and brand presence
1. Sometimes doctors are against use of products and suggest other treatments 2. No Reach in Rural market, which is a huge market
1. Diversification in product range 2.Tapping Rural market 3. Tie-up with hotel chains, food chains etc
1. Rising competition with similar products 2. Doctors recommending use of other treatments
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