Gaviscon SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2539
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SWOT Analysis of Gaviscon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gaviscon

Parent Company

Reckitt Benckiser

Category

Personal Care Brand- health

Sector

Health

Tagline/ Slogan

Burning? Take Gaviscon; Keeps acid down to where it belongs; What a feeling

USP

It is used to help stabilize the stomach contents and reduce reflux and regurgitation, but is not an antacid.

STP

Segment

Heartburn/Antacid

Target Group

Person suffering from heartburn

Positioning

Non antacid & non- prescription medicine

SWOT Analysis

Strengths

1. Manufactured by established brand

2.RB has been ranked as one of the Most Innovative Companies in the World
3. One of most popular product of Reckitt Benckiser having good reach
4. Treats heartburn effectively in spite of not being antacid
5. Variants available for all age group
6. Good advertising and brand presence

Weaknesses

1. Sometimes doctors are against use of products and suggest other treatments
2. No Reach in Rural market, which is a huge market

Opportunities

1. Diversification in product range
2.Tapping Rural market
3. Tie-up with hotel chains, food chains etc

Threats

1. Rising competition with similar products
2. Doctors recommending use of other treatments

Competition

Competitors

1.Gelusil
2.Amphojel
3. Ranitidine



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