Vanish SWOT Analysis
Vanish is one of the leading brands in the FMCG sector. Vanish SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vanish:
Quick Glance:
Vanish Strengths
- Strong R&D capability and product innovation
- RB has won innovative awards for Vanish
- Distribution structure with high reach and wide coverage
- Strong financial condition and good sales in over 70 countries
- Parent company being market leader helps in marketing
- Excellent global branding and advertising
Above are the strengths in the SWOT Analysis of Vanish. The strengths of Vanish looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vanish Weaknesses
- Competition in the segment is tough hence limited market share
- Various lower priced products available in the market
These were the weaknesses in the Vanish SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vanish Opportunities
- Market growth in detergent sector
- Leveraging the latest technologies
- Upgrading consumers through innovation to new levels of quality and performance
- Tie-ups with hotel chains, residential complexes etc
Above we covered the opportunities in Vanish SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vanish Threats
- Low price competition
- Entrance of new competitors
- Unfavorable raw material cost
The threats in the SWOT Analysis of Vanish are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Vanish SWOT analysis.
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About Vanish
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vanish Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands – detergents |
| Sector | |
| Tagline/ Slogan |
Trust pink- Forget stains |
| USP |
Detergent specifically meant to remove stains from clothes. |
| Vanish STP | |
| Segmentation |
Detergent powder |
| Target Market |
Housewives, working woman |
| Positioning |
Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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