Vanish SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3764
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SWOT Analysis of Vanish with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vanish

Parent Company

Reckitt Benckiser

Category

Home Care brands – detergents

Sector

FMCG

Tagline/ Slogan

Trust pink- Forget stains

USP

Detergent specifically meant to remove stains from clothes.

STP

Segment

Detergent powder

Target Group

Housewives, working woman

Positioning

Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time

SWOT Analysis

Strengths

1. Strong R&D capability and product innovation

2. RB has won innovative awards for Vanish
2. Distribution structure with high reach and wide coverage
3. Strong financial condition and good sales in over 70 countries
4. Parent company being market leader helps in marketing
5. Excellent global branding and advertising

Weaknesses

1. Competition in the segment is tough hence limited market share
2. Various lower priced products available in the market

Opportunities

1. Market growth in detergent sector
2. Leveraging the latest technologies
3. Upgrading consumers through innovation to new levels of quality and performance
4. Tie-ups with hotel chains, residential complexes etc

Threats

1. Low price competition
2. Entrance of new competitors
3. Unfavorable raw material cost

Competition

Competitors

1. Tide
2. Ghadi
3. Surf

4. Rin

5. Ariel


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