SWOT Analysis of Vanish with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands – detergents
Trust pink- Forget stains
Detergent specifically meant to remove stains from clothes.
Housewives, working woman
Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time
1. Strong R&D capability and product innovation
2. RB has won innovative awards for Vanish 2. Distribution structure with high reach and wide coverage 3. Strong financial condition and good sales in over 70 countries 4. Parent company being market leader helps in marketing 5. Excellent global branding and advertising
1. Competition in the segment is tough hence limited market share 2. Various lower priced products available in the market
1. Market growth in detergent sector 2. Leveraging the latest technologies 3. Upgrading consumers through innovation to new levels of quality and performance 4. Tie-ups with hotel chains, residential complexes etc
1. Low price competition 2. Entrance of new competitors 3. Unfavorable raw material cost
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