Godrej No. 1 SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4437
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SWOT Analysis of Godrej No. 1 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej No. 1

Parent Company

Godrej Consumer Products

Category

Personal Care Brands- Soaps

Sector

FMCG

Tagline/ Slogan

Kya aapka sabun hai great 1; Khubsoorti ko aur kya chaiyen

USP

Best quality at affordable price

STP

Segment

Beauty conscious people

Target Group

Urban and semi-urban females

Positioning

Nourish skin to make it soft and glowing

SWOT Analysis

Strengths

1. One of the Largest selling grade one soap and top three soap brand by volume

2. 35+ crore Indian as consumer base & sold across 18 lakh outlets in India

3. Available in nine variants

Godrej No1 Sahyadri Navratna Awards, Doordarshan Panjpani Awards, Gold Awards for Indian television
4. Good advertising and marketing

Weaknesses

1.Limited market share due to stiff competition in the premium soap market
2. Rural penetration is limited

Opportunities

1.Need to tap rural markets by launching small size

2. One of fastest growing brand and can go for global expansion
3.Tie-up with corporates and hotel chains

Threats

1.Cut throat competition from domestic soap brands

2.Less scope of expansion

3.Switching costs are low

Competition

Competitors

1.Santoor

2.Lifebuoy

3.Hamam

4.Breeze

5. Superia



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