Godrej Shaving Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3783

SWOT Analysis of Godrej Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Shaving Cream

Parent Company

Godrej Consumer Products


Personal care brands- shaving



Tagline/ Slogan

The one bright spot in a man’s morning


Value for money product



Men grooming shaving cream

Target Group

Urban and semi urban men


Shaving cream for men that gives totally different experience of rich lather and smooth skin

SWOT Analysis


1.Godrej shaving cream has a good brand recall

2.Has a good presence in the market with significant market share

3.Specially tested exhilarating fragrance

4.Vitamin and aloe Vera based shave cream

5.“Close shave moments” association with cricket

6.Packaged in attractive tube adding dynamism to product


1. Large number of brands in market ensure limited market share

2.Tough to expand in premium segment and lesser rural penetration


1.Increase penetration in rural areas

2.Increase frequency of shave in a week

3.High growth market segment
4.Expansion into premium segment through gel and foam formulations


1.Increasing local and international competitors

2.More sophisticated and innovative products such as gel bases formulation by competitors

3.Cheaper local market variants are available



1.Dettol shaving cream

2.Axe shaving cream

3.Old spice shaving cream

4.Gillette shaving cream

5.Palmolive shaving cream

6.Vi-John shaving cream

7.Nivea shaving cream

8.Park avenue shaving cream


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