Godrej Shaving Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3899
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SWOT Analysis of Godrej Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Shaving Cream

Parent Company

Godrej Consumer Products

Category

Personal care brands- shaving

Sector

FMCG

Tagline/ Slogan

The one bright spot in a man’s morning

USP

Value for money product

STP

Segment

Men grooming shaving cream

Target Group

Urban and semi urban men

Positioning

Shaving cream for men that gives totally different experience of rich lather and smooth skin

SWOT Analysis

Strengths

1.Godrej shaving cream has a good brand recall

2.Has a good presence in the market with significant market share

3.Specially tested exhilarating fragrance

4.Vitamin and aloe Vera based shave cream

5.“Close shave moments” association with cricket

6.Packaged in attractive tube adding dynamism to product

Weaknesses

1. Large number of brands in market ensure limited market share

2.Tough to expand in premium segment and lesser rural penetration

Opportunities

1.Increase penetration in rural areas

2.Increase frequency of shave in a week

3.High growth market segment
4.Expansion into premium segment through gel and foam formulations

Threats

1.Increasing local and international competitors

2.More sophisticated and innovative products such as gel bases formulation by competitors

3.Cheaper local market variants are available

Competition

Competitors

1.Dettol shaving cream

2.Axe shaving cream

3.Old spice shaving cream

4.Gillette shaving cream

5.Palmolive shaving cream

6.Vi-John shaving cream

7.Nivea shaving cream

8.Park avenue shaving cream



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