Godrej Vigil SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1583
Advertisements

SWOT Analysis of Godrej Vigil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Vigil

Parent Company

Godrej Consumer Products

Category

Personal Care Brands- Soaps

Sector

FMCG

Tagline/ Slogan

Now I have the shield, to win in every field; Health soap for winners; Shield of good health

USP

Low priced high quality product

STP

Segment

Personal health care- soap

Target Group

Medium to low income families

Positioning

Health soap

SWOT Analysis

Strengths

1.Advanced TCS (triple control system) formula which removes germs

2.Conducted world health contest as a part of brand building

3.Conducted Asha and L’il Champs contest

4.India’s on the of the top health soap
5. Good advertising and branding

Weaknesses

1.Brand not able to gain large consumer base due to stiff competition

2.Cannibalization of market by various Godrej soap

Opportunities

1.Regain the consumer base in urban as well as rural areas

2.Tie-up with hotel chains

Threats

1.Cut throat competition from domestic soap brands

2.Less scope of expansion

3.Switching costs are low

Competition

Competitors

1.Dettol

2.Lifebuoy

3.Medimix

4.Breeze



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.