Godrej Shikakai SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2004
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SWOT Analysis of Godrej Shikakai with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Shikakai

Parent Company

Godrej Consumer Products

Category

Personal care brands- Hair care

Sector

FMCG

Tagline/ Slogan

3 in 1 soap

USP

Ayurvedic trusted old brand

STP

Segment

Niche market for bar soap shampoo

Target Group

Mid to low income women

Positioning

Inexpensive way to have clean, shiny and healthy hair

SWOT Analysis

Strengths

1. Ayurvedic formulation of Shikakai, Amla and Bhringraj to cleanse condition and nourish hair.

2. Pure herbal soap without fear of hair fall
3. Advertising and branding is good through TVCs and print ads
4. Good distribution through the Godrej Consumer Products network

Weaknesses

1. In urban areas shampoos preferred over soaps

2. Reach in the rural area is limited

Opportunities

1. Brand expansion into other segments

2.People believe that shikakai is best product to wash hair

Threats

1.Increasing competition in hair wash category due to products like shampoos and conditioners

2. Large number of substitutes are available

Competition

Competitors

1. Swastik Shikakai
2. Panene


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