Godrej Expert SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3990
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SWOT Analysis of Godrej Expert with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Expert

Parent Company

Godrej Consumer Products

Category

Personal Care Brands- Hair Care

Sector

FMCG

Tagline/ Slogan

Happy hair happy you

USP

Largest selling hair colour in India

STP

Segment

Personal hair colour

Target Group

Men and women

Positioning

Powder hair colour

SWOT Analysis

Strengths

1.Approximate four crore users

2.Available in three variants: Care, original and advanced

Ammonia free formulation

3.Two-thrids of market share in powder hair colour

4.100% grey coverage and is enhanced with perfume and conditioner.

5.Unique colour lock formulation

6.First to launch herbal based colour

7.First ever powder hair colour with consistency of gel that does not drip

8.In the event “mission Happy” 1500+ people colour their hair and creates happy hair world record and enters Limca Book of Records

Weaknesses

1.Has not  expand into premium segment

2.Powder formulation not comfortable with some people

Opportunities

1.Penetration into rural & premium segments

2.Tie-up with hair saloons

Threats

1.Increasing competition from sophisticated formulations creams and gel

2.In rural India Heena is preferred

3.Increasing competition from local manufactures

Competition

Competitors

1.Emami

2.Bigen  Powder hair dye

3.Diamond

4.Vasmol powder hair colour



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