Godrej Cinthol SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6676
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SWOT Analysis of Godrej Cinthol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Cinthol

Parent Company

Godrej Consumer Products

Category

Personal Care Brands-Soaps

Sector

FMCG

Tagline/ Slogan

I use Cinthol. Do you?; Don’t stop

USP

Brand equity among consumers

STP

Segment

Soap for total and complete skin protection

Target Group

Youth and male consumer

Positioning

Deodorant and complexion soap

SWOT Analysis

Strengths

1.24 hour confidence stamp

2.More than 80 lakh users

3.Association with film celebrity from the start

4. One of the most Recognized brands

5. One of the top three soap brands
6. Excellent advertising and branding and top-of-the-mind brand

Weaknesses

1.Female purchase retail items, but Cinthol soap targeted towards males

2.Not able to attain much consumers specially in the rural areas

Opportunities

1.Male grooming segment is expanding rapidly

2.Expansion into rural segment

3.Extension into premium segment

4.Various variants such as handwash, shower gel, non-soap cleanser

Threats

1.Less of growth in soap markets

2.New innovative products from competitors

3.Fragmented soap market

Competition

Competitors

1.Liril 2000

2.Park avenue double deo soap

3.Apollo deodorant soap



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