Air Wick SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 5206
Advertisements

SWOT Analysis of Air Wick with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Wick

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Brightening the air

USP

Room freshener with various types and flavors

STP

Segment

Room Freshener

Target Group

Urban and semi-urban households

Positioning

To transform your home to a great environment making it happy and joyous

SWOT Analysis

Strengths

1 . RB has been ranked as one of the Most Innovative Companies in the World
2. Available in various flavors and varieties.
3.Excellent brand promotion by advertising media

4. Brand presence by advertisements and prints
5. Excellent distribution network of Reckitt Benckiser

Weaknesses

1.Fake imitations affect sales
2.Limited brand presence in rural market

Opportunities

1.To Explore possibilities in rural market.
2.Launching series for cars, toilets and offices.
3. Tie-ups with hotel chains, restaurants, corporates etc

Threats

1. Local brands pose a threat
2. Limited brand loyalty as brand switching is high
3. Fake imitations affect brands image

Competition

Competitors

1. Odonil
2.Ambi pur



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.