Air Wick SWOT Analysis
Air Wick is one of the leading brands in the FMCG sector. Air Wick SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Wick:
Quick Glance:
Air Wick Strengths
- RB has been ranked as one of the Most Innovative Companies in the World
- Available in various flavors and varieties.
- Excellent brand promotion by advertising media
- Brand presence by advertisements and prints
- Excellent distribution network of Reckitt Benckiser
Above are the strengths in the SWOT Analysis of Air Wick. The strengths of Air Wick looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Wick Weaknesses
- Fake imitations affect sales
- Limited brand presence in rural market
These were the weaknesses in the Air Wick SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Air Wick Opportunities
- To Explore possibilities in rural market.
- Launching series for cars, toilets and offices.
- Tie-ups with hotel chains, restaurants, corporates etc
Above we covered the opportunities in Air Wick SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air Wick Threats
- Local brands pose a threat
- Limited brand loyalty as brand switching is high
- Fake imitations affect brands image
The threats in the SWOT Analysis of Air Wick are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Air Wick SWOT analysis.
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About Air Wick
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air Wick Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Brightening the air |
| USP |
Room freshener with various types and flavors |
| Air Wick STP | |
| Segmentation |
Room Freshener |
| Target Market |
Urban and semi-urban households |
| Positioning |
To transform your home to a great environment making it happy and joyous |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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