SWOT Analysis of Neutrogena with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson & Johnson
Personal Care brands - Skin care
#1 Dermatologist Recommended; Just healthy beautiful skin
Complete range of beauty products under one brand.
Skin care segment
Youths, working professionals
A product which is best for the skin as it is recommended by Dermatologists
1. Availability in UK, India, Canada and South Korea 2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc 3. Good Supply chain and distribution network 4. Strong advertising media through Ad campaigns 5. Associations with celebrities help in creating a string brand image
1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers 2.Despite being a high quality product, its global reach is limited
1.To prosper in rural market 2.Launching products for lower middle class 3. Tie-up with hotel chains, clinics, hospitals
1.Ayurvedic treatments 2.Local brands and other international brands 3. Preference by people for only home-made therapies
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