Neutrogena SWOT Analysis
Neutrogena is one of the leading brands in the FMCG sector. Neutrogena SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Neutrogena:
Quick Glance:
Neutrogena Strengths
- Availability in UK, India, Canada and South Korea
- Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
- Good Supply chain and distribution network
- Strong advertising media through Ad campaigns
- Associations with celebrities help in creating a string brand image
Above are the strengths in the SWOT Analysis of Neutrogena. The strengths of Neutrogena looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Neutrogena Weaknesses
- An overabundance of overlapping anti-aging products that is perennially confusing for consumers
- Despite being a high quality product, its global reach is limited
These were the weaknesses in the Neutrogena SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Neutrogena Opportunities
- To prosper in rural market
- Launching products for lower middle class
- Tie-up with hotel chains, clinics, hospitals
Above we covered the opportunities in Neutrogena SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Neutrogena Threats
- Ayurvedic treatments
- Local brands and other international brands
- Preference by people for only home-made therapies
The threats in the SWOT Analysis of Neutrogena are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Neutrogena SWOT analysis.
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About Neutrogena
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Neutrogena Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Personal Care brands - Skin care |
| Sector | |
| Tagline/ Slogan |
#1 Dermatologist Recommended; Just healthy beautiful skin |
| USP |
Complete range of beauty products under one brand. |
| Neutrogena STP | |
| Segmentation |
Skin care segment |
| Target Market |
Youths, working professionals |
| Positioning |
A product which is best for the skin as it is recommended by Dermatologists |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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