Neutrogena SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 11716
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SWOT Analysis of Neutrogena with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neutrogena

Parent Company

Johnson & Johnson

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

#1 Dermatologist Recommended; Just healthy beautiful skin

USP

Complete range of beauty products under one brand.

STP

Segment

Skin care segment

Target Group

Youths, working professionals

Positioning

A product which is best for the skin as it is recommended by Dermatologists

SWOT Analysis

Strengths

1. Availability in UK, India, Canada and South Korea
2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
3. Good Supply chain and distribution network
4. Strong advertising media through Ad campaigns
5. Associations with celebrities help in creating a string brand image

Weaknesses

1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers
2.Despite being a high quality product, its global reach is limited

Opportunities

1.To prosper in rural market
2.Launching products for lower middle class
3. Tie-up with hotel chains, clinics, hospitals

Threats

1.Ayurvedic treatments
2.Local brands and other international brands
3. Preference by people for only home-made therapies

Competition

Competitors

1.Himalaya Natural
2.Ayurvedic medicines
3.Patanjali medicines



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