Godrej Colour Soft SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2720
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SWOT Analysis of Godrej Colour Soft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Colour Soft

Parent Company

Godrej Consumer Products

Category

Personal Care Brands- Hair care

Sector

FMCG

Tagline/ Slogan

Made for Indian hair and skin tones; Colors of India

USP

Ammonia free and cheaper than other ammonia free products

STP

Segment

Personal hair colour

Target Group

Urban young women

Positioning

Ultra gentle hair colour

SWOT Analysis

Strengths

1.Ammonia free formulation that protects hair

2.Largest selling hair colour in terms of volumes (36 per cent volume share)

3.No irritation to skin and eyes

4.Built in moisture lock conditioner

5.Available in five different colours

6.Complete packaging which includes colourant, developer lotion, shampoo, conditioner sachets, measuring cup and a pair of gloves.

7.Creation of “Godrej hair care institute”

Weaknesses

1.Limited semi-urban penetration which can be a huge market

2.Basics hair shades available rather than fashion shades available with other brands

Opportunities

1.Tie-up and start of brand own hair saloons

2.Launch of various fashion shades
3. Global expansion and international presence

Threats

1.Increasing competition from sophisticated formulations creams and gel

2.In rural India heena is preferred

3.Increasing competition from local manufactures

Competition

Competitors

1.L’Oreal

2.Garnier

3.Schwarzkopf

4.Sunsilk pro colour

5.Wella


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