Godrej Nupur Mehendi SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2915
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SWOT Analysis of Godrej Nupur Mehendi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Nupur Mehendi

Parent Company

Godrej Consumer Products

Category

Personal Care Brands- Hair Care

Sector

FMCG

Tagline/ Slogan

Mix sahi shine nayi

USP

Herbal formulation

STP

Segment

Personal hair care

Target Group

30 plus middle class female

Positioning

Provide nourishment to the hair

SWOT Analysis

Strengths

1.Herbal product free of chemicals

2.Give the jet black colour to hair

3.Enriched with the goodness of natural ingredients like Amla, Mehendi, Shikakai & Bhringaraj.

4.Excellent branding and brand visibility through TVCs and ad campaigns

Weaknesses

1.Limited brand penetration in the rural areas as well as global markets

2.People allergic to paraphenylaminediamine (PPD) cannot use it

Opportunities

1.Expansion into rural segments

2.Various other innovative products in hair care
3. Global expansions and international tie-ups

Threats

1.Increasing income of consumer shift them to more sophisticated hair colors

2.Increasing competition from local manufacturers

Competition

Competitors

1.Black rose kali mehandi

2.Biotique

3.Rajasthani mehandi

4. Local competitors



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