Ruchi No. 1 Soap SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1791
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SWOT Analysis of Ruchi No. 1 Soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi No. 1 Soap

Parent Company

Ruchi Soya Industries Limited

Category

Skin care- Soap

Sector

FMCG

Tagline/ Slogan

The fragrance that rejuvenates

USP

Provides quality at economical price

STP

Segment

Personal care brand- soap

Target Group

Middle class household women

Positioning

Long lasting freshness

SWOT Analysis

Strengths

1. Available in four different superior fragrances

2. Contain natural soya as constituent which is best for exfoliating the skin
3. Good advertising and marketing through TVCs
4. Availability and distribution is good through multi-brand retail stores

Weaknesses

1. Not able to retain market share because of presence of large number of players in the soap market
2. Limited brand loyalty as people often switch brands due to many options

Opportunities

1. Brand extension into other segments such as creams, face wash etc.

2. Extension into men’s segment

3. Need to tap rural markets by launching small size packages

4. Tie-up with hotel chains

Threats

1. Growing competition in the personal care segment

2. Entry of foreign competitors in the market

3. Switching costs are low

Competition

Competitors

1. Godrej No. 1

2. Lux

3. Breeze

4. Emani pure soap

5. Vivel

6. Liril



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