SWOT Analysis of Brasso with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands - Metal Polish
The new liquid metal polish
Works well on Brass, Copper, Stainless, Chrome, Aluminum, pewter and bronze
House Care - Metal Polish
Urban & Semi-urban population; Commercial users
Multi -purpose metal polish for cleaning and polishing brass,
pewter, chrome, copper and stainless steel.
1. A 100 year old brand - High recollection value 2. Can be used on a variety of metal surfaces 3. Has expanded to be used for cleaning CDs/DVDs & screens 4. Good distribution and availability due to R&B’s global network 5. Available in over 30 countries
1. Limited advertising on TVCs and print ads compared to other R&B products 2. Not much market presence in emerging markets like India, where traditional polishes still used
1. High demand for specialised polishes in the market 2. To be used for cleaning screens, mobile pads in new products 3. More penetration through better advertising and band visibility
1. Availability of cheap imitations & other products 2. Not much used commercially where it can have the maximum presence 3. Not much visibility for the product owing to low advertising spends
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