SWOT Analysis of Robin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands - detergents
Dazzling bright clothes
It imparts whiteness by optical illusion and being an inert material neither harms the cloth or skin
Fabric care range
Housewives from urban households
A cloth whitener that protects the clothes and also gives it desired shining.
1. Manufactured by global giant Reckitt Benckiser 2. Quality product and excellent distribution 3. Available in over 20 countries worldwide 4.Good brand visibility in retail stores through shelf advertising
1. Low market share which is largely dominated by competitors and local brands 2. Global reach is limited compared to a few other international brands
1. Large untapped market in rural areas 2. Consumer loyalty should be increased by providing class product 3. Tie-up with hotel chains, restaurants and corporates
1. Existing competition can initiate a price war 2. Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market
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