Lizol (Lysol) SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4167
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SWOT Analysis of Lizol (Lysol) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lizol (Lysol)

Parent Company

Reckitt Benckiser

Category

Home Care Brands

Sector

FMCG

Tagline/ Slogan

Eliminates odors. Kills viruses, bacteria, mold, and mildew

USP

A variety of household cleaning products that provide a  wholesome cleaning package

STP

Segment

Disinfectant cleaner and kitchen cleaner

Target Group

Modern families - targeting cleanliness purposes for women & children

Positioning

Cleans the surfaces removing the germs and keep them fresh

SWOT Analysis

Strengths

1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs.

2. Effective use of RB brand

3. Available for a variety of cleaning purposes thus providing a wholesome solution

4. Market leader in over 15 countries
5. Also sold with the brand name Lysol

Weaknesses

1. Intense competition in market
2. Limited brand loyalty due to high brand switching

Opportunities

1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
2. Making the product available in more number of SKUs & different variants

Threats

1. Existing competition can initiate a price war
2. Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market

Competition

Competitors

1. Dazzl
2. Domex

3. Clorox



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