Disprin SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4694
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SWOT Analysis of Disprin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Disprin

Parent Company

Reckitt Benckiser

Category

Personal Care Brands- Health

Sector

FMCG

Tagline/ Slogan

Fast and effective pain relief

USP

Easily available tablets that gives you instant relief for all kinds of pains.

STP

Segment

Paracetamol pain relief segment

Target Group

All age group above 5yrs

Positioning

Global expert in pain relief

SWOT Analysis

Strengths

1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes.
2. Excellent brand promotion by advertising media.

3. Brand presence by advertisements and prints.
4. Excellent distribution network in over 20 countries
5.Generic for certain pains

Weaknesses

1.Chemist stores selling without prescription can be a problem
2.Some people specially pregnant woman is not advised to have it

Opportunities

1. R&D for products for kids and pregnant ladies
2. Bringing varieties for different kinds of pains
3. More rural penetration to increase brand awareness and social cause initiatives
4. Tie-ups with hospitals, clinics, corporates to boost sales

Threats

1. Substitues such as pain balms etc
2.Imitation and spurious brands

Competition

Competitors

1.Anadin
2.Saridon
3.Paracetamol tablets


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