SWOT Analysis of Disprin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care Brands- Health
Fast and effective pain relief
Easily available tablets that gives you instant relief for all kinds of pains.
Paracetamol pain relief segment
All age group above 5yrs
Global expert in pain relief
1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes. 2. Excellent brand promotion by advertising media.
3. Brand presence by advertisements and prints. 4. Excellent distribution network in over 20 countries 5.Generic for certain pains
1.Chemist stores selling without prescription can be a problem 2.Some people specially pregnant woman is not advised to have it
1. R&D for products for kids and pregnant ladies 2. Bringing varieties for different kinds of pains 3. More rural penetration to increase brand awareness and social cause initiatives 4. Tie-ups with hospitals, clinics, corporates to boost sales
1. Substitues such as pain balms etc 2.Imitation and spurious brands
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