SWOT Analysis of Amway Attitude with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amway and Alticor
Personal care brands- skin care
That’s my attitude
Premium range skin care products
Middle and upper class women
Premium range of skin care products
1. Sturdy and classic packaging 2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin. 3. All Attitude products contain Skin Vitalizing Complex. 4. Wide range of products for all skin types
5. Coconut water is the constituent of all products
1. Availability of product is an issue 2.Priced bit on higher side 3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth
1. Increase the availability of product in international markets 2. Using various medium of communication like it is international brand; online can be a good platform 3. Can tie up with chains of beauty saloons
1. Increasing competition in both national and international markets 2. Switching cost is low 3. Replacement by local products
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