Visine SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1846
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SWOT Analysis of Visine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Visine

Parent Company

Johnson & Johnson

Category

Personal care- eye care

Sector

FMCG

Tagline/ Slogan

No other drop does more

USP

Product line specially for eye care only

STP

Segment

Personal care-eye care health segment

Target Group

All age group above 6yrs

Positioning

Sweet Relief for Itchy Allergy Eyes

SWOT Analysis

Strengths

1. Johnson & Johnson Limited was ranked among the Top 50 best employers and among top MNC’s in the healthcare sector
2. Varieties of pack for catering different eye needs

3. Natural Tears Formula that contains 10 important ingredients found in one’s own tears

4. Positive customer image and high product quality

Weaknesses

1. Despite being an excellent product, the brand recall is limited compared to a few other eye care brands
2. Slightly Expensive than other products

Opportunities

1. Bringing out more products for kids section
2. Getting into regular eye drops section
3. Tie-up with schools, hospitals, clinics etc

Threats

1. Niche segment with a very low consumer awareness
2. Local remedies prescribed by doctors

Competition

Competitors

1 .Home remedies
2.Tear again
3.Refresh

4.Blink

5.Clear eyes



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