Purell SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3228
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SWOT Analysis of Purell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Purell

Parent Company

Johnson and Johnson

Category

Personal Care brands – Medicinal Product

Sector

FMCG

Tagline/ Slogan

Imagine a touchable world

USP

First hand sanitizer and is the brand most preferred by doctors, professionals and consumers

STP

Segment

Personal care- Sanitizer

Target Group

Urban Upper Middle class

Positioning

Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand

SWOT Analysis

Strengths

1. Johnson & Johnson (J&J), the world’s leading consumer health company
2. Innovative product that does not require water and portable to carry
3. Proper distribution channel and brand presence
4. Innovative product that has huge scope
5. Advertising and visibility is good due to being a J&J product

Weaknesses

1. Product not popular in the rural market
2. Limited brand recall as compared to a few other brands

Opportunities

1. To introduce sanitizer for economy class.
2. Making available as sanitizer vending machines at airports and food joints.
3. More global penetration through targeted advertising

Threats

1. Me too products which are cheap
2. Substitues such as hand wash, soaps, etc
3. Competitors entering into the market

Competition

Competitors

1. Dettol Hand Sanitizer
2.Safetec hand sanitizer
3.CVS pharmacy

4.Sanitol

5.Germ X



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