Purell SWOT Analysis
Purell is one of the leading brands in the FMCG sector. Purell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Purell:
Quick Glance:
Purell Strengths
- Johnson & Johnson (J&J), the world’s leading consumer health company
- Innovative product that does not require water and portable to carry
- Proper distribution channel and brand presence
- Innovative product that has huge scope
- Advertising and visibility is good due to being a J&J product
Above are the strengths in the SWOT Analysis of Purell. The strengths of Purell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Purell Weaknesses
- Product not popular in the rural market
- Limited brand recall as compared to a few other brands
These were the weaknesses in the Purell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Purell Opportunities
- To introduce sanitizer for economy class.
- Making available as sanitizer vending machines at airports and food joints.
- More global penetration through targeted advertising
Above we covered the opportunities in Purell SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Purell Threats
- Me too products which are cheap
- Substitues such as hand wash, soaps, etc
- Competitors entering into the market
The threats in the SWOT Analysis of Purell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Purell SWOT analysis.
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About Purell
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Purell Overview | |
|---|---|
| Parent Company |
Johnson and Johnson |
| Category |
Personal Care brands – Medicinal Product |
| Sector | |
| Tagline/ Slogan |
Imagine a touchable world |
| USP |
First hand sanitizer and is the brand most preferred by doctors, professionals and consumers |
| Purell STP | |
| Segmentation |
Personal care- Sanitizer |
| Target Market |
Urban Upper Middle class |
| Positioning |
Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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