Veet SWOT Analysis
Veet is one of the leading brands in the FMCG sector. Veet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Veet:
Quick Glance:
Veet Strengths
- Established brand name in waxing and hair removal
- Dynamic brand which relates to the changing needs of the global consumer
- Strong distribution network and good brand visibility
- Has a wide product range
- Good branding and advertising as it is associated with celebrities as well
Above are the strengths in the SWOT Analysis of Veet. The strengths of Veet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Veet Weaknesses
- Presence of similar beauty products means limited market share and high brand switching
- Skin Sensitivity can be an issue for some customers
These were the weaknesses in the Veet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Veet Opportunities
- Untapped rural market and global expansion
- Tie ups with beauty parlors, fashion and modeling houses
- With hospitals and clinics to treat scars after waxing off around affected parts
Above we covered the opportunities in Veet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Veet Threats
- Strong and established competitors
- Low brand loyalty of customers
- Threat from substitutes
The threats in the SWOT Analysis of Veet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Veet SWOT analysis.
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About Veet
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Veet Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care brands - Skin care |
| Sector | |
| Tagline/ Slogan |
What beauty feels like? |
| USP |
Innovative hair removal cream which also comes in roll-on, Dry waxing form. |
| Veet STP | |
| Segmentation |
Hair Removal cream segment |
| Target Market |
Urban women of middle class and above |
| Positioning |
Beauty brand among women. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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