Veet SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 5097
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SWOT Analysis of Veet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Veet

Parent Company

Reckitt Benckiser

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

What beauty feels like?

USP

Innovative hair removal cream which also comes in roll-on, Dry waxing form.

STP

Segment

Hair Removal cream segment

Target Group

Urban women of middle class and above

Positioning

Beauty brand among women.

SWOT Analysis

Strengths

1. Established brand name in waxing and hair removal
2. Dynamic brand which relates to the changing needs of the global consumer
3. Strong distribution network and good brand visibility
4. Has a wide product range

5. Good branding and advertising as it is associated with celebrities as well

Weaknesses

1. Presence of similar beauty products means limited market share and high brand switching
2. Skin Sensitivity can be an issue for some customers

Opportunities

1. Untapped rural market and global expansion
2.Tie ups with beauty parlors, fashion and modeling houses

3. With hospitals and clinics to treat scars after waxing off around affected parts

Threats

1. Strong and established competitors
2. Low brand loyalty of customers
3. Threat from substitutes

Competition

Competitors

1.Nair
2.Ravitol
3.Anne French



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