SWOT Analysis of Desitin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson and Johnson
#1 with pediatricians and moms
It creates a barrier to relieve the discomfort of diaper rash on contact and establish the ideal soothing, healing environment.
Rash cream segment for kids
Kids below 18 months
Nothing works faster than DESITIN at providing diaper rash relief
1. Johnson & Johnson is a trusted company for kids’ products. 2. One of its kinds a special cream for soft skin of children. 3. Trusted expert on diaper rash relief for decades. 4. Good distribution network as well as advertising for creating awareness
1. The brand despite being high quality has limited brand recall and presence compared to other J&J products 2. Hasn’t been able to create a strong brand due to limited advertising
1. To bring out cream in small sachets for middle class people. 2. To expand distribution network.
1. Substitutes and any soft cream that people apply. 2. Restoring to traditional methods for kids’ protection
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