Desitin SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2130
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SWOT Analysis of Desitin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Desitin

Parent Company

Johnson and Johnson

Category

Baby Care

Sector

FMCG

Tagline/ Slogan

#1 with pediatricians and moms

USP

It creates a barrier to relieve the discomfort of diaper rash on contact and establish the ideal soothing, healing environment.

STP

Segment

Rash cream segment for kids

Target Group

Kids below 18 months

Positioning

Nothing works faster than DESITIN at providing diaper rash relief

SWOT Analysis

Strengths

1. Johnson & Johnson is a trusted company for kids’ products.
2. One of its kinds a special cream for soft skin of children.
3. Trusted expert on diaper rash relief for decades.
4. Good distribution network as well as advertising for creating awareness

Weaknesses

1. The brand despite being high quality has limited brand recall and presence compared to other J&J products
2. Hasn’t been able to create a strong brand due to limited advertising

Opportunities

1. To bring out cream in small sachets for middle class people.
2. To expand distribution network.

Threats

1. Substitutes and any soft cream that people apply.
2. Restoring to traditional methods for kids’ protection

Competition

Competitors

1. Mothercare
2.Balmex


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