Cherry Blossom SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 5033
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SWOT Analysis of Cherry Blossom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cherry Blossom

Parent Company

Reckitt Benckiser

Category

Shoe care brand

Sector

FMCG

Tagline/ Slogan

Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?

USP

One of the Oldest and most popular boot polish brand

STP

Segment

Shoe care segment

Target Group

Students, working professionals

Positioning

Round the clock shoes protection

SWOT Analysis

Strengths

1. Manufactured by global giant Reckitt Benckiser
2. Quality product and packaging and good product line
3. Has a strong market share
4. Strong brand and top of the mind brand recall
5. Excellent advertising and brand visibility
6. Available at multi-brand retail stores, small shops etc

Weaknesses

1. Limited presence in the rural areas
2. Global penetration is less which is a huge untapped segment

Opportunities

1. Untapped rural market and global expansion
2. Tie-up with show companies, fashion houses and corporates & schools
3. Bringing new products as per changing shoe care segment

Threats

1. Substitutes for leather shoes
2.Preferring uses cheap polishes to shine

Competition

Competitors

1. Kiwi
2.Woods
3. Local brands



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