Cherry Blossom SWOT Analysis
Cherry Blossom is one of the leading brands in the FMCG sector. Cherry Blossom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cherry Blossom:
Quick Glance:
Cherry Blossom Strengths
- Manufactured by global giant Reckitt Benckiser
- Quality product and packaging and good product line
- Has a strong market share
- Strong brand and top of the mind brand recall
- Excellent advertising and brand visibility
- Available at multi-brand retail stores, small shops etc
Above are the strengths in the SWOT Analysis of Cherry Blossom. The strengths of Cherry Blossom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cherry Blossom Weaknesses
- Limited presence in the rural areas
- Global penetration is less which is a huge untapped segment
These were the weaknesses in the Cherry Blossom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cherry Blossom Opportunities
- Untapped rural market and global expansion
- Tie-up with show companies, fashion houses and corporates & schools
- Bringing new products as per changing shoe care segment
Above we covered the opportunities in Cherry Blossom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cherry Blossom Threats
- Substitutes for leather shoes
- Preferring uses cheap polishes to shine
The threats in the SWOT Analysis of Cherry Blossom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cherry Blossom SWOT analysis.
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About Cherry Blossom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cherry Blossom Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Shoe care brand |
| Sector | |
| Tagline/ Slogan |
Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today? |
| USP |
One of the Oldest and most popular boot polish brand |
| Cherry Blossom STP | |
| Segmentation |
Shoe care segment |
| Target Market |
Students, working professionals |
| Positioning |
Round the clock shoes protection |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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