SWOT Analysis of Amway Dynamite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amway and Alticor
Personal care brands- skin care
The power of positive
Premium male products
Personal care - grooming
Urban young upper middle class men
Designed to deliver the ultimate grooming experience
1. Clinically proved international formulations 2. Wide range of premium products in male grooming segment 3. Amway entered into fragrance category by launching dynamite deodorant 4. High product quality and good packaging 5. Different types of products available under its brand
1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products 2. Limited market presence of product due to limited distribution channels
1. Increase the availability of product in international markets, to increase the impulsive buying 2. Using various medium of communication like it is international brand; online can be a good platform 3. Can tie up with chains of beauty salons and health expert
1. Switching cost is low 2. Increasing competition in both national and international markets
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