Amway Dynamite SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3482
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SWOT Analysis of Amway Dynamite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway Dynamite

Parent Company

Amway and Alticor

Category

Personal care brands- skin care

Sector

FMCG

Tagline/ Slogan

The power of positive

USP

Premium male products

STP

Segment

Personal care - grooming

Target Group

Urban young upper middle class men

Positioning

Designed to deliver the ultimate grooming experience

SWOT Analysis

Strengths

1. Clinically proved international formulations
2. Wide range of premium products in male grooming segment
3. Amway entered into fragrance category by launching dynamite deodorant
4. High product quality and good packaging
5. Different types of products available under its brand

Weaknesses

1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products
2. Limited market presence of product due to limited distribution channels

Opportunities

1. Increase the availability of product in international markets, to increase the impulsive buying
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health expert

Threats

1. Switching cost is low
2. Increasing competition in both national and international markets

Competition

Competitors

1. Gessato
2. Bull dog
3. Gillette

4. Nivea

5. Clinique Laboratories



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