SWOT Analysis of Amway SA8 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amway and Alticor
Home care brands- Detergents
Everyone loves clean. Clean says you’re in control of your life and your surroundings
Remove stains without scrubbing or damaging clothes
Home care- detergents
Middle and upper class household women
3-in-1 laundry detergent which pre treats, cleans and softens
1. Complete laundry care system 2. Amway SA8 Tabs, Amway SA8 Laundry Detergent and other additive products provide cleaning power that is effective, consistent, reliable and gentle to clothes. 3. Contain added natural softener & Gelzyme power 4. A complete organic product
5. Product presence in more than 80 countries
1. Lot of brands in segment hence high brand switching and limited loyalty 2. Only channels of distribution is online and through Amway business agent
1. Launch the product in powder form and with various floral fragrances 2. Increase the availability and visibility of product in markets 3. Tie up with hotels etc
1. Market capture by multinational companies and they consecutively coming up with innovative products 2. Brand switching cost is low
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