Amway SA8 SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2146
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SWOT Analysis of Amway SA8 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway SA8

Parent Company

Amway and Alticor

Category

Home care brands- Detergents

Sector

FMCG

Tagline/ Slogan

Everyone loves clean. Clean says you’re in control of your life and your surroundings

USP

Remove stains without scrubbing or damaging clothes

STP

Segment

Home care- detergents

Target Group

Middle and upper class household women

Positioning

3-in-1 laundry detergent which pre treats, cleans and softens

SWOT Analysis

Strengths

1. Complete laundry care system
2. Amway SA8 Tabs, Amway SA8 Laundry Detergent and other additive products provide cleaning power that is effective, consistent, reliable and gentle to clothes. 
3. Contain added natural softener & Gelzyme power
4. A complete organic product

5. Product presence in more than 80 countries

Weaknesses

1. Lot of brands in segment hence high brand switching and limited loyalty
2. Only channels of distribution is online and through Amway business agent

Opportunities

1. Launch the product in powder form and with various floral fragrances
2. Increase the availability and visibility of product in markets
3. Tie up with hotels etc

Threats

1. Market capture by multinational companies and they consecutively coming up with innovative products
2. Brand switching cost is low

Competition

Competitors

1. Tide
2. Ariel
3.OXL clean

4. Henko

5. Purex

6. Champion



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