Amway Glister SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3727
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SWOT Analysis of Amway Glister with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway Glister

Parent Company

Amway and Alticor

Category

Personal care brands- oral care

Sector

FMCG

Tagline/ Slogan

Complete, simple , smart

USP

Remove stains and prevent cavity

STP

Segment

Oral care brand

Target Group

Middle income and upper class family

Positioning

Multi-Action Toothpaste

SWOT Analysis

Strengths

1. Multi action fluoride toothpaste
2. Toothpaste with Sylodent that offers seven benefits.
3. Glister uses a polishing agent which safely cleans and whitens teeth. 
4. Mint flavored toothpaste
5. High product quality and strong brand backing of parent company

Weaknesses

1. Intense competition in the segment hence very little market grasp
2.No TV advertisement for toothpaste, although whole Amway is advertised

Opportunities

1. Launch in various other different flavors
2. To make the product available, combine with distribution of other company
3. Increase promotional activities through celebration of world oral health day

Threats

1. Increasing competition by both national and international markets
2. Government regulation on the product
3. Switching cost is low

Competition

Competitors

1. Colgate
2. Pepsodent
3. Sensodyne



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