SWOT Analysis of Amway Glister with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amway and Alticor
Personal care brands- oral care
Complete, simple , smart
Remove stains and prevent cavity
Oral care brand
Middle income and upper class family
1. Multi action fluoride toothpaste 2. Toothpaste with Sylodent that offers seven benefits. 3. Glister uses a polishing agent which safely cleans and whitens teeth. 4. Mint flavored toothpaste 5. High product quality and strong brand backing of parent company
1. Intense competition in the segment hence very little market grasp 2.No TV advertisement for toothpaste, although whole Amway is advertised
1. Launch in various other different flavors 2. To make the product available, combine with distribution of other company 3. Increase promotional activities through celebration of world oral health day
1. Increasing competition by both national and international markets 2. Government regulation on the product 3. Switching cost is low
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