Amway G&H SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3252
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SWOT Analysis of Amway G&H with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway G&H

Parent Company

Amway and Alticor

Category

Personal care brands- skin care

Sector

FMCG

Tagline/ Slogan

Hydrates the skin for a healthy glow

USP

Contain Glycerin and honey

STP

Segment

Personal care- skin care

Target Group

Middle and high income females

Positioning

Premium skin care products

SWOT Analysis

Strengths

1. Product contains glycerin, honey and Allantoin deeply nourishes and hydrates the skin for a healthy glow.
2. Very attractive packaging and opening lid of bottle
3. Wide range of products
4. Good product quality and packaging
5. Strong brand backing of Amway

Weaknesses

1. Sold only by Amway distributers hence limited availability

2. Cannibalization by other Amway product like attitude

Opportunities

1. Increase the visibility and availability of product in market
2. Launch the product in small size bottles and different type of fragrances
3. Using various medium of communication like it is international brand; online can be a good platform
4. Can tie up with chains of beauty saloons

Threats

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Competition

Competitors

1. Oriflame
2.Avon
3.Clean and Clear

4. Ponds



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