SWOT Analysis of Amway G&H with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amway and Alticor
Personal care brands- skin care
Hydrates the skin for a healthy glow
Contain Glycerin and honey
Personal care- skin care
Middle and high income females
Premium skin care products
1. Product contains glycerin, honey and Allantoin deeply nourishes and hydrates the skin for a healthy glow. 2. Very attractive packaging and opening lid of bottle 3. Wide range of products 4. Good product quality and packaging 5. Strong brand backing of Amway
1. Sold only by Amway distributers hence limited availability
2. Cannibalization by other Amway product like attitude
1. Increase the visibility and availability of product in market 2. Launch the product in small size bottles and different type of fragrances 3. Using various medium of communication like it is international brand; online can be a good platform 4. Can tie up with chains of beauty saloons
1. Increasing competition in both national and international markets 2. Switching cost is low 3. Replacement by local products
Browse marketing analysis of more brands and companies similar to Amway G&H. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.