Johnsons Bebe SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1989
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SWOT Analysis of Johnsons Bebe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnsons Bebe

Parent Company

Johnson and Johnson

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Young care

USP

Ideal for skin care from head to toe

STP

Segment

Young care segment

Target Group

Young children and adolescent girls

Positioning

Bebe provides you the care that exactly suits your skin type.

SWOT Analysis

Strengths

1. Strong brand backing of JnJ
2. Excellent global distribution network and availability through multi-brand retail outlets
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. High product quality and available in good packaging

Weaknesses

1.Limited brand awareness globally as compared to other JnJ brands
2.Not present all over the world like other J&J products

Opportunities

1. Devloping different varieties of lotions
2.Developing similar kind of products for teenage girls.
3.Approaching rural market and expanding globally

Threats

1. Competitors entering into the segment
2. Substitute products

Competition

Competitors

1.Pears
2.Bubchen
3.Nivea



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