SWOT Analysis of Johnsons Bebe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson and Johnson
Personal Care brands - Skin care
Ideal for skin care from head to toe
Young care segment
Young children and adolescent girls
Bebe provides you the care that exactly suits your skin type.
1. Strong brand backing of JnJ 2. Excellent global distribution network and availability through multi-brand retail outlets 3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand 4. High product quality and available in good packaging
1.Limited brand awareness globally as compared to other JnJ brands 2.Not present all over the world like other J&J products
1. Devloping different varieties of lotions 2.Developing similar kind of products for teenage girls. 3.Approaching rural market and expanding globally
1. Competitors entering into the segment 2. Substitute products
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