SWOT Analysis of Carefree with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson and Johnson
Personal Care brands - Women's Health
So thin and absorbent, you'll forget you're wearing a liner; Wonderfully forgettable
Thin panty liners to support modern dresses.
Women health care segment
Young urban women
Care free super dry panty liner give you extra protection so you feel clear and fresh everyday
1. J&J product bought an innovative product in form of panty liner. 2. Trusted brand and good brand value 3. Holds a good market share 4. Good availability through multi-retail stores and kiranas 5. Good brand visibility through TVCs and print ads
1. Limited market presence in the rural areas 2. Less range of products as compared to sanitary napkins.
1. Explore untapped rural market 2. Tie-ups with NGOs, institutions etc serving women 3. Can come up with innovative products
1. Girls not aware about panty liners and using cloth 2.Substitutes 3. International brands making their presence felt in the market
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