Cillit Bang SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1936
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SWOT Analysis of Cillit Bang with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cillit Bang

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Power to wow

USP

Complete solution for removing all kind of stain

STP

Segment

Cleaning segment

Target Group

Urban middle class households

Positioning

Its concentrated formula makes cleaning easy

SWOT Analysis

Strengths

1. Excellent product quality from an innovative company
2. Strong R&D capability

3. RB has won innovative award for many products.
4. Distribution structure with high reach and wide coverage
5. Strong financial condition
6. Parent company being market leader helps in marketing.

Weaknesses

1. Limited global presence as compared to some other international brands
2. Market share growth is restricted by other players in the industry

Opportunities

1. Market growth in stain remover segment
2. Leveraging the latest technologies
3. Upgrading consumers through innovation to new levels of quality and performance.

Threats

1. Low price competition
2. Entrance of new competitors
3. Unfavorable raw material cost

Competition

Competitors

1.Shout
2.Oxy clean
3.Tide stain remover pen

4.Carbona-Stain devils



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