SWOT Analysis of Shower to Shower with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Shower to Shower
Johnson & Johnson
Personal Care brands - Skin care
Just a sprinkle a day helps keep odor away
Enjoy the ultimate freshness while pampering your skin
Sweat absorbent powder segment
College going youth , working professionals and sports people
Silky-soft powder pampers your skin, while the unique absorption formula keeps you feeling drier longer.
1. Reputed Parent Company and trustworthy brand. 2. Good product range includes various fragrances 3. Excellent distribution network through malls, shops etc. 4. Various products catering to sports, men and other uses 5. Good advertising and visibility through ads
1. Limited rural penetration 2. Competition means less product differentiation and high brand switching
1. To explore untapped rural market. 2. More convenient portable packs to be prepared. 3. Tie-ups with beauty clinics, gymnasiums, sports academies etc
1.Cheap imitation products 2.Brand imitation 3. Competition from increasing penetration of competitors
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