Shower to Shower SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2196
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SWOT Analysis of Shower to Shower with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shower to Shower

Parent Company

Johnson & Johnson

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Just a sprinkle a day helps keep odor away

USP

Enjoy the ultimate freshness while pampering your skin

STP

Segment

Sweat absorbent powder segment

Target Group

College going youth , working professionals and sports people

Positioning

Silky-soft powder pampers your skin, while the unique absorption formula keeps you feeling drier longer.

SWOT Analysis

Strengths

1. Reputed Parent Company and trustworthy brand.
2. Good product range includes various fragrances
3. Excellent distribution network through malls, shops etc.
4. Various products catering to sports, men and other uses
5. Good advertising and visibility through ads

Weaknesses

1. Limited rural penetration
2. Competition means less product differentiation and high brand switching

Opportunities

1. To explore untapped rural market.
2. More convenient  portable packs to be prepared.
3. Tie-ups with beauty clinics, gymnasiums, sports academies etc

Threats

1.Cheap imitation products
2.Brand imitation
3. Competition from increasing penetration of competitors

Competition

Competitors

1.Nycil
2.Dermi cool
3.Glacier
4. Ponds



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