Woolite SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1406
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SWOT Analysis of Woolite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woolite

Parent Company

Reckitt Benckiser

Category

Home Care brands - detergents

Sector

FMCG

Tagline/ Slogan

Don’t take a chance trust Woolite.

USP

Complete package to take care of your fabrics.

STP

Segment

Fabric care segment.

Target Group

Urban middle class households

Positioning

With Woolite you can keep all your clothes looking like new

SWOT Analysis

Strengths

1. Trusted company famous for innovative products
2. Excellent packaging and proper distribution network
3. Available in various flavors and varieties.
4. Excellent brand promotion by advertising media.

5. CSR initiatives to use product optimally to protect the environment

Weaknesses

1. Limited brand presence in emerging economies
2. High brand switching due to presence of similar products

Opportunities

1. To bring out small economy packages
2. To Explore possibilities in rural market and emerging economies
3.Launching products for economy class in fragments

Threats

1.Cheap detergent powders
2.Washing bars

Competition

Competitors

1.Nature clean
2.Quick works
3.Ala

4.Tide



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