SWOT Analysis of Woolite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands - detergents
Don’t take a chance trust Woolite.
Complete package to take care of your fabrics.
Fabric care segment.
Urban middle class households
With Woolite you can keep all your clothes looking like new
1. Trusted company famous for innovative products 2. Excellent packaging and proper distribution network 3. Available in various flavors and varieties. 4. Excellent brand promotion by advertising media.
5. CSR initiatives to use product optimally to protect the environment
1. Limited brand presence in emerging economies 2. High brand switching due to presence of similar products
1. To bring out small economy packages 2. To Explore possibilities in rural market and emerging economies 3.Launching products for economy class in fragments
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