Caladryl SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1970
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SWOT Analysis of Caladryl with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Caladryl

Parent Company

Johnson and Johnson

Category

Personal Care brands - Medicine

Sector

FMCG

Tagline/ Slogan

Anti itch Lotion

USP

Caladryl lotion is an anti-itch medication. It works in order to protect the skin and is also an analgesic (painkiller).

STP

Segment

Personal care- skin care

Target Group

People above 5yrs from the urban households

Positioning

It temporarily relieves pain and itching associated with rashes, insect bites, minor skin irritation and minor cuts.

SWOT Analysis

Strengths

1. Backed bt Johnson & Johnson which is one of the most trusted company
2. Positioned as a must take away for hikers
3. Strong brand presence by advertising and other media
4. Good distribution channel

5. Good product quality and availability at multi-brand retail stores

Weaknesses

1. Despite high product quality, limited brand awareness compared to a few competitors
2. Competition from other brands and local medication means limited market share growth

Opportunities

1. Tie –ups with adventure clubs
2.Bring more portable packs
3. Rural penetration through economy packs would increase sales

Threats

1.General substitutes and ointments
2.Fear of getting rashes and burns for sensitive skins

Competition

Competitors

1.Sarna
2.Itch-Guard
3.Aveeno

4.Cortaid

5.Lanacane



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