SWOT Analysis of Caladryl with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson and Johnson
Personal Care brands - Medicine
Anti itch Lotion
Caladryl lotion is an anti-itch medication. It works in order to protect the skin and is also an analgesic (painkiller).
Personal care- skin care
People above 5yrs from the urban households
It temporarily relieves pain and itching associated with rashes, insect bites, minor skin irritation and minor cuts.
1. Backed bt Johnson & Johnson which is one of the most trusted company 2. Positioned as a must take away for hikers 3. Strong brand presence by advertising and other media 4. Good distribution channel
5. Good product quality and availability at multi-brand retail stores
1. Despite high product quality, limited brand awareness compared to a few competitors 2. Competition from other brands and local medication means limited market share growth
1. Tie –ups with adventure clubs 2.Bring more portable packs 3. Rural penetration through economy packs would increase sales
1.General substitutes and ointments 2.Fear of getting rashes and burns for sensitive skins
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