SWOT Analysis of Calgon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands
Washing machines live longer with Calgon; Calgon, take me away!
The most trusted water purifier
Water softner segment
Urban middle class Housewives, industrialists
Maximum limescale protection
1. RB has a tradition to bring innovative and high quality products 2. First of its kind to convert hard water into soft water 3. Brand presence due to wide distribution network 4. Good brand reputation and availability through multi-brand retails
1. Brand recall is not very high as people usually buy only detergents and not water softeners 2. Low penetration of Water softener segment in few areas
1.To bring variety in form of drops, small sachets and other types 2.To target each and every region to use the product 3. Tie-up with detergent brands for better promotion
1.Substitues and me too products 2.Not much scope for huge quantity use
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