Silvo SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2673
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SWOT Analysis of Silvo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Silvo

Parent Company

Reckitt Benckiser

Category

Home Care brand

Sector

FMCG

Tagline/ Slogan

Cleans polishes protects

USP

Silvo All Purpose Metal Polish

STP

Segment

House care- metal care

Target Group

Urban households, hotels and industries

Positioning

Gently cleans & polishes silver, gold and chrome.

SWOT Analysis

Strengths

1. High product quality as it is under the RB brand
2. Can be used for expensive metals as non abrasive.
3. Good Distribution network and brand presence in over 30 countires.
4. Can have industrial use too

Weaknesses

1. Brand awareness and recall is limited as advertising is not very prominent

2. People use domestic solutions as they are not completely aware of product utility

Opportunities

1.Handy products and packaging
2.More into commercial use and industrial use
3.Reach all parts of developing countries

Threats

1.Substitues such as ash and other home remedies
2.Me too products which are cheaper

Competition

Competitors

1.Autosol
2.Shining Monkey



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