SWOT Analysis of Silvo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brand
Cleans polishes protects
Silvo All Purpose Metal Polish
House care- metal care
Urban households, hotels and industries
Gently cleans & polishes silver, gold and chrome.
1. High product quality as it is under the RB brand 2. Can be used for expensive metals as non abrasive. 3. Good Distribution network and brand presence in over 30 countires. 4. Can have industrial use too
1. Brand awareness and recall is limited as advertising is not very prominent
2. People use domestic solutions as they are not completely aware of product utility
1.Handy products and packaging 2.More into commercial use and industrial use 3.Reach all parts of developing countries
1.Substitues such as ash and other home remedies 2.Me too products which are cheaper
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