Harpic SWOT Analysis
Harpic is one of the leading brands in the FMCG sector. Harpic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harpic:
Quick Glance:
Harpic Strengths
- Strong backing of the company
- Market leader in toilet care category
- Good brand promotion by advertising and other media
- Good distribution channel that ensures brand presence
- One of the most popular brand in the cleansing market
Above are the strengths in the SWOT Analysis of Harpic. The strengths of Harpic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harpic Weaknesses
- Tough competition means limited market share growth
- Fake products with similar names affects brand presence
These were the weaknesses in the Harpic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harpic Opportunities
- Still major market not tapped
- Should extend in rural market
- Bring variety in products
Above we covered the opportunities in Harpic SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harpic Threats
- Local players offering at low price
- Substitues such as detergents available for cleaning
- Increase in low cost private labels
The threats in the SWOT Analysis of Harpic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Harpic SWOT analysis.
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About Harpic
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Harpic Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Cleans round the bend |
| USP |
Number one toilet cleaner since more than 80yrs. |
| Harpic STP | |
| Segmentation |
Homecare- Toilet cleaner segment |
| Target Market |
Urban households, restaurants, hotels, corporates etc |
| Positioning |
Powerful cleaning; Expert in lavoratory care |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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