Himani Navratna Cool Talc SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4460
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SWOT Analysis of Himani Navratna Cool Talc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himani Navratna Cool Talc

Parent Company

Emami

Category

Health care

Sector

FMCG

Tagline/ Slogan

Duniya Ka Sabse Chota AC

USP

The unique blend of mint and camphor, with the goodness of essential herbs, renders the desired cooling effect, while its aroma rejuvenates and keeps one fresh throughout the day

STP

Segment

Talcum Powder

Target Group

Active youth who face a lot of  exposure to sun and heat

Positioning

As a complete solution talc for heat, sweat and body odour

SWOT Analysis

Strengths

1. Created a new category of cool talcs; No other talc offers this unique cooling benefit

2. Extended its portfolio to successful variants like navratna cool talc-active deo

3. Brand endorsements by top Indian celebrities help establish a strong Brand recall and loyalty

4.A brand extension of very successful Navratna oil

Weaknesses

1. Consumers need to be educated about the necessity of cooling benefits in talcs

2. Its proposition of coolness limits its usage to summers only, thus would lead to seasonal demand

3. Limited market share due to strong competition

Opportunities

1. To make ‘cooling’ more relevant among general talc users, attracting new users

2. India with its long summer season provides a good market for talcum powder with cooling proposition

3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Threats

1. Difficult to differentiate in the cluttered market

2. Relatively new entry in the talcum powder market

3. Imitation products

Competition

Competitors

1. Dermicool

2. Ponds



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