Himani Boro Plus Antiseptic Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6649

SWOT Analysis of Himani Boro Plus Antiseptic Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himani Boro Plus Antiseptic Cream

Parent Company



Personal care- Skin care



Tagline/ Slogan

Safed tika, taki sardi ki nazaar na lage


Value-added cream, offering medicinal and cosmetic properties, with antiseptic and moisturising benefits.



Herbal skin cream

Target Group

All age groups for skin care


As an antiseptic cream and a protector from minor skin diseases and harsh weather conditions.

SWOT Analysis


1.  Strong brand recall
2. Twin benefits of antiseptic and cosmetic

3. Totally Ayurvedic enriched with natural do-good ingredients
3. Innovative communication strategy for promoting the product in rural Bengal through ‘Jatra’ sponsorship.
4.Celebrity Endorsements by Indian movie stars help establish strong brand recall and loyalty

5. Good availability and distribution


1. Mostly perceived as an antiseptic product and not used for cosmetic benefits by users
2. The antiseptic proposition is alone not sufficient to compete in mass market skin care category


1.  Untapped rural markets in UP, Bihar, MP etc in India
2. With strong international presence in Russia, Ukraine and Nepal, can be expanded to newer markets
3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base


1.  Intense competition leading to frequent value for money deals & discounts
2. Low import duty enables entry to many foreign players
3. Distribution problems due to the cluttered segment & scattered market

4. Spurious look-alike brands



1. Boroline

2. Borosoft


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