Vicco Turmeric Skin Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6884
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SWOT Analysis of Vicco Turmeric Skin Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vicco Turmeric Skin Cream

Parent Company

Vicco

Category

Personal care- Skin care

Sector

FMCG

Tagline/ Slogan

Twacha ki raksha kare vicco turmeric Ayurvedic cream

USP

Combined goodness of Turmeric which protects from UV rays and sandalwood oil which provides coolness

STP

Segment

Herbal skin cream

Target Group

Entire middle class family

Positioning

Being pure and natural, with all the wonderful attributes of turmeric and sandalwood oil, Vicco Turmeric Cream gives the skin a radiance that mere cosmetics can't hold a light to

SWOT Analysis

Strengths

1.  Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle
2. Totally Ayurvedic enriched with natural do-good ingredients
3. A multipurpose cream that not only protects skin from damage through pimples etc but also revitalizes the skin

4. Good availability and distribution due to strong parent brand

5. Strong legacy of the brand makes it very popular amongst the consumers

Weaknesses

1. No new advertisements for the product, the effect of old ads have faded away by now
2. It is comparatively high priced and not many SKUs at different price points are available

3.The antiseptic proposition is alone not sufficient to compete in mass market skin care category

Opportunities

1. Introduce brand extensions to occupy more shelf spaces and increased visibility
2. Start fresh advertisements with the same jingle to establish its position back into consumer minds
3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Threats

1.  Intense competition leading to frequent value for money deals & discounts
2. Distribution problems due to the cluttered segment & scattered market

3. Spurious look-alike brands

Competition

Competitors

1. Boroline

2. Borosoft

3. Himani Boro Plus Antiseptic Cream



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