Eno SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2746
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SWOT Analysis of Eno with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eno

Parent Company

GSK

Category

Healthcare

Sector

FMCG

Tagline/ Slogan

Kaam shuru sirf 6 seconds mein

USP

Helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence

STP

Segment

Antacid medicine

Target Group

Middle and upper class

Positioning

A range of antacid products that treat the symptoms of heartburn and gastric discomfort

SWOT Analysis

Strengths

1. Very well accepted in the market and enjoys the trust associated with GSK brand.
2. Strong brand recall worldwide.

3. Available in different flavor and pack formats, recently launched cola flavor with aggressive promotion.
4. Suitable for diabetes patients also due to low sugar content

5. Good advertising and visibility through TVCs

Weaknesses

1. No innovations and changes have been introduced in the brand.
2. Not recommended for people on a salt restricted diet

3. May not be suitable to some people with liver, kidney problems

Opportunities

1. With the kind of food habits developing and increased dependency on fast food, people frequently suffer from indigestion and demand for such remedies would rise
2. The segment is characterised by a small number of players and low penetration.
3. The brand can target youth also since with the kind of stress and hectic lifestyles, they also suffer from such problems and can start using the product

Threats

1. People have started preferring Ayurvedic and natural medications for relief from daily gastrointestinal ailments.
2. Lot of competition in the market with people mostly relying on doctor’s prescriptions.

Competition

Competitors

1. Kayam Churna
2. Digene



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