Iodex SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3584
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SWOT Analysis of Iodex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Iodex

Parent Company

GSK

Category

Healthcare

Sector

FMCG

Tagline/ Slogan

Pain should not come in the way of your life; Iodex maliye kaam pe chaliye

USP

A heritage brand with a time tested formulation that provides relief from all kinds of pain

STP

Segment

Pain relief brand

Target Group

Middle and upper middle class

Positioning

A complete solution for all kind of pains

SWOT Analysis

Strengths

1. Present in the market for last several decades, very well accepted in the market and enjoys the trust associated with GSK brand.
2. Strong brand recall.

3. Company launched a range of variants-Double power, headfast and Ultragel to cater to different types of pains.
4. Strong distribution network of GSK.

5. Top of the mind brand recall through advertising and TVCs

Weaknesses

1. It focused on complete solutions for all pains from the beginning not communicating a unique message. Competitors like Moov positioned their brand as specialists for backaches and drove away a huge market share
2. Strong smell of the product considered offensive by some people

Opportunities

1. Regain the market share by extensive promotion and marketing activities, leverage on the trust.
2. The segment is characterised by a small number of players and low penetration.
3. Sedentary lifestyles will create a fresh demand for pain relievers

Threats

1.  The Brand is moving towards becoming generic with such long years of existence in the market.
2. Pain relief sprays might act as substitutes and hurt the entire category
3. Cheap imitation products

Competition

Competitors

1. Moov
2. Volini

3. Emami Fast relief



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