18+ Deodorant SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 5863
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SWOT Analysis of 18+ Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

18+ Deodrant

Parent Company

Vini Group of Companies

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Like no other

USP

A deodorant with a difference

STP

Segment

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban youth from the upper middle class

Positioning

A deodorant with a difference, one which smells like a real perfume and not an alcohol

SWOT Analysis

Strengths

1. Has a differentiated value proposition from all its competitors
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers

4. TVCs and print ads are effective in targeting young customers

Weaknesses

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Opportunities

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

Threats

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Competition

Competitors

1. Axe Deodorant

2. Set Wet
2. Zatak
3. Fuel Deodorant

4. Manhunt Deodorant

5. Fogg Deodorant


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