Fogg Deodorant SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 13304
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SWOT Analysis of Fogg Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fogg Deodrant

Parent Company

Vini group of companies

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Bina gas wala body-spray

USP

Doesn’t get blown away like other deodorants, lasts longer

STP

Segment

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Young urban upper middle class

Positioning

A body spray without gas which hence lasts longer

SWOT Analysis

Strengths

1. Has a differentiated value proposition from all its competitors
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers

4. Unique selling proposition of having more spray liquid

5. Available in different variants

Weaknesses

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Opportunities

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

Threats

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Competition

Competitors

1. Axe Deodorant
2. Zatak
3. Fuel Deodorant

4. Manhunt Deodorant

5. Set Wet

6. 18+ Deodorant


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