Fuel Deodorant SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2571
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SWOT Analysis of Fuel Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fuel Deodrant

Parent Company

Elder Pharma

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Ignite the fire

USP

Redefines ‘What women want’

STP

Segment

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class

Positioning

Provides a smart line that gauges your tact with women

SWOT Analysis

Strengths

1. Effective advertising and branding targeting the youth
2. Good distribution, Promotions and campaigns for luring customers

3. Availability in various variants adds value to the brand

4. TVCs and print ads focus on the youth

Weaknesses

1. Only an urban market phenomenon
2. Highly competitive segment hence limited market share
3.Controversial advertising often leads to legal issues

Opportunities

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

3. Coming up the new online campaign for how Elder Pharma’s latest deodorant Fuel seems like

Threats

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Competition

Competitors

1. Axe
2. Zatak
3. Set Wet

4. Manhunt

5. Fogg

6. 18+


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