Manhunt Deodorant SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1755
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SWOT Analysis of Manhunt Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Manhunt Deodrant

Parent Company

Vanesa Cosmetics (Raj Aryan)

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

It works use carefully

USP

Instant effect on the opposite sex

STP

Segment

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class

Positioning

A deodorant which instantly attracts the fairer sex

SWOT Analysis

Strengths

1. Has a strong brand name & presence in India
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers
4. Also provides a grooming range like shaving cream with which it is pushed to increase sales

5. TVCs and print ads boost the brands presence among the youth

Weaknesses

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Opportunities

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

Threats

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Competition

Competitors

1. Axe
2. Zatak
3. Fuel

4. Set Wet

5. Fogg

6. 18+



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