Zatak SWOT Analysis, USP & Competitors

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SWOT Analysis of Zatak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zatak

Parent Company

Marico

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Just Zatak her

USP

Instant charm and effect on women

STP

Segment

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class

Positioning

A one-of-its-kind deo in the days of instant karma where no one can wait for the pleasures of passion

SWOT Analysis

Strengths

1. Has a strong brand name & presence in India
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers
4. Also provides a grooming range like hair gel with which it is pushed to increase sales

5. TVCs are very catchy and popular among the youth

Weaknesses

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Opportunities

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc

Threats

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Competition

Competitors

1. Axe
2. Set Wet
3. Fuel

4. Manhunt

5. Fogg

6. 18+


The table above concludes the Zatak SWOT analysis along with its marketing strategy and brand parameters.

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