SWOT Analysis of Zatak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Just Zatak her
Instant charm and effect on women
Outdoor-oriented, Fashion oriented, Trendy
Urban young upper middle class
A one-of-its-kind deo in the days of instant karma where no one can wait for the pleasures of passion
1. Has a strong brand name & presence in India 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Also provides a grooming range like hair gel with which it is pushed to increase sales
5. TVCs are very catchy and popular among the youth
1. Only an urban market phenomenon 2. High pricing reduces the target market 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains etc
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Body Shop
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